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  • Writer's pictureAmi Kassar

AmiSight 5/14: The Evolution of Business Cards: From Concept to Market

In this week's edition of the AmiSights Podcast, we talk to Haggai Klorman-Eraqi. Haggai leads the Aggaeus Group, focusing on developing and supporting innovative brands. This includes Kardz.Biz, the "Black AMEX" of smart business cards, and Better Weight for Life, a telemedicine company. He explains how being an entrepreneur has similarities with being an artist.

“If you can’t stop yourself, and you need a way to express that creative element, that fire in your heart, then this is a great way to do it,” he said. “As an entrepreneur, I like the creative challenge of finding ways to market, create, communicate, figure out the product, the audience, and all that.”

The main topics of today's episode will be:

  • How serving as an officer in the Israeli army at age 19 gave Haggai lifelong managerial skills. 

  • How creating a great product and receiving strong customer testimonials differentiate his product from the rest of the competition.

  •  How the difference between being an amateur and a pro comes down to acting upon your inspirations.  

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