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  • Writer's pictureAmi Kassar

AmiSight 5/17: Can You Imagine Being in the Events Business When the Pandemic Hit?

This week on AmiSights, the podcast, we have Natasha Miller! Natasha isn’t your average CEO. She sits at the helm of Entire Productions, the go-to experience design, event, and entertainment production company in San Francisco. The company started out as a means to support her performing career. After ten years, Natasha decided she wanted to grow. She graduated from Goldman Sachs 10,000 Small Businesses, studied entrepreneurship at the Harvard Business School, MIT, and is a member of The Recording Academy (Grammys), ASCAP, SF Travel, and Meeting Professionals International (MPI). Because of those classes and the help of her advisor, she scaled her business by 65% that year. She has been on the Inc. 5000 list of fastest-growing companies in America for three years. Natasha is a member and on the board of EO (Entrepreneurs’ Organization) in San Francisco, CA.

Today I wanted to talk about how she recovered from the pandemic. When the pandemic hit, her multi-million dollar company hit zero, and she had to lay off half of her staff. While that was no easy task, it was the best financial decision to make. Natasha quickly rebuilt her model to focus on virtual events that broke the norm. The model she created focused on fast, short virtual segments that would be bookended with a performance by a musician, mentalist, etc. While some of us struggle to comprehend what the "Metaverse" is, Natasha is already hosting events there. By the end of 2020, they had done 200 virtual events.

So, what marketing materials did she employ to get her virtual events off the ground? What does she regret not doing? How was she able to get out of the day-to-day operations of her business? Find out here:

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