AmiSight 1/20: Accidental Entrepreneur: Lessons in Marketing, Leadership, and Growth
- Ami Kassar
- Jan 20
- 1 min read
In this edition of the AmiSights Podcast, Aaron Lee, Certified Growth Coach at Bloom Growth, shares his journey from being an accidental entrepreneur to navigating the challenges of running a marketing agency, especially during the pandemic. He discusses the importance of relationships in business, the fragility of marketing agencies, and the lessons learned from selling his business. Aaron also reflects on finding his passion after exiting and offers valuable advice for those looking to acquire a marketing agency.
"The real value in a marketing agency isn't just in the numbers; it's in the relationships and the people. Understanding the motivations and interests of your team is crucial to sustaining and growing the business."
The main topics of today's episode are:
How becoming an accidental entrepreneur taught Aaron Lee that relationships, not planning, are often the foundation of early business success.
Why community, mentorship, and hard-earned lessons reshaped his leadership style and approach to building a sustainable business.
How redefining success, adapting through crises, and valuing people over numbers transformed both his company and his life.
Comments