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AmiSights
Your Daily Dose of Business Financing Insight
Start your day here and let AmiSights keep your entrepreneurial flame lit.
Welcome to AmiSights, where business strategist, Ami Kassar of MultiFunding writes his daily blog. Ami shares insights about business growth, sustainability, financing market trends, inspirational messages and a little humor mixed with a dose of humility.


AmiSight 1/14: Clarity Comes After the Hard Lessons
“Forgive yourself for not knowing earlier what only time could teach.” This quote serves as the perfect reminder that clarity doesn’t come on day one. It comes after trying, after missing things, after learning the hard way. Every decision you made was based on who you were and what you knew at that moment. The insight you have now is earned, not something you could have rushed. Growth starts when you stop judging your past self and start honoring how far you’ve come. Contac
Ami Kassar
1 min read


AmiSight 1/13: Sometimes Your Logic Has Nothing To Do With It
I recently spoke with an entrepreneur who is in a bind with his bank and considering a forbearance agreement. He had what he believed was a 100% logical reason why the bank should subordinate one of its loans to another lender. He was angry that the bank wouldn’t even consider it. The issue wasn’t his logic. The issue was that his logic didn’t align with the bank’s credit policy. From his point of view, the request made complete sense. From the bank’s point of view, it simpl
Ami Kassar
1 min read


AmiSight 1/12: Will AI Replace Traditional SEO in Marketing?
AI is changing the way businesses are marketing as well as how buyers are shopping. Case in point: Black Friday weekend traffic to retailers from ChatGPT and other LLMs was nearly eight times last year’s. The Wall Street Journal reports that this development presents a billion-dollar question: Do marketers need to completely rethink their search strategies, or is AI search optimization simply a complement to traditional SEO? While AI search is on a trajectory to drive reven
Ami Kassar
1 min read


AmiSight 1/9: Why Swearing Isn't Always a Bad Thing
Cursing is rarely a symbol of low class. It's often a mark of high authenticity. Evidence: Swearing predicts higher rates of honesty and integrity. It signals a willingness to prize candor over courtesy. A little profanity shows that you're being real and you do give a damn. - Adam Grant People often assume that when someone swears, they’re being rude or low class... but that’s not always true. Yes, when it’s used with bad intentions, it can come off as crude or off-putting.
Ami Kassar
1 min read


AmiSight 1/8: When QuickBooks Starts Offering You Loans
Very few small business owners started their companies because they enjoy accounting. They started because they saw an opportunity, wanted independence, or simply wanted to build something meaningful. Accounting—and accounting software—are just a necessary part of the deal. Tools like QuickBooks are supposed to be neutral infrastructure, something that works quietly in the background while owners focus on running their businesses. That’s why it caught my attention when Intuit
Ami Kassar
1 min read


AmiSight 1/7: Are Entrepreneurs Born — or Built?
Entrepreneurs are made, not born, according to leaders at the MIT Sloan School of Management. That’s why they have created a program to teach people of all backgrounds and abilities the ins and outs of entrepreneurship. Inc.com reports that MIT Sloan teaches startup fundamentals through its Disciplined Entrepreneurship program, a 24-step framework which encapsulates lessons the serial entrepreneur learned the hard way. While building a business gets easier with practice, the
Ami Kassar
1 min read


AmiSight 1/6: Building 21 Hats: Community, Content, and the Future of Small Business
In this edition of the AmiSights Podcast, we talk to Loren Feldman , Founder & Editor-in-Chief of 21 Hats . Tune in as we discuss the evolution of podcasting, the challenges of building a community for small business owners, and the impact of AI on entrepreneurship. "The best way you can learn is by talking to other people on similar journeys. So I tried to build, I'm trying to build a community." The main topics of today’s episode are: The power of building community among
Ami Kassar
1 min read


AmiSight 1/5: Why Lower Mortgage Rates Still Aren’t Moving Homeowners
Although mortgage rates have fallen to their lowest level in a year, millions of homeowners are reluctant to give up their ultralow mortgage rates they secured during the pandemic. Nearly 30 million households have mortgage rates at or below 4%, after they were able to buy homes or refinance their mortgages when rates fell to 3% or lower in 2020 and 2021. Now, many of those who want to move don’t feel it is worth it to buy a home and take on mortgage rates that have doubled.
Ami Kassar
1 min read


AmiSight 1/2: The Healing Power of Friendship
"Friendship is a therapy you don't have to book an appointment for." As we enter a new year and start setting resolutions, I highly recommend making time for the people who lift you up. Let that be one of your goals. Once the holidays end, we quickly fall back into the constant rush or deadlines, responsibilities, and just getting through the days. This year, I suggest that you try planning weekends with friends who truly recharge you. I’ve found that after spending quality t
Ami Kassar
1 min read
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Thanks for your interest in AmiSights, Powered by MultiFunding - feel free to reach out any time. We will get back to you soon!
75 E. Butler Avenue
Ambler, PA 19002
800-276-0690

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