AmiSight 10/3: Tough Times Can Bring Big Opportunities

I often start my presentations with a slide showing two football players ready for the play to start. One is on offense, and the other is on defense. You may ask what this image has to do with finance, strategy, and business. The answer is that for a football team to win, it must have solid strategies for both defense and offense.

In times of financial uncertainty, like the ones we are in now, it’s natural to think first of defense: cutting costs, managing cash flow,  and ensuring you have a line of credit. I have been writing a lot about these topics lately, and it’s appropriate and timely.

That said, there’s another side of the coin. When the economy is going through a turbulent time, the change inevitably creates opportunities that you should be ready to look for and consider. I share a few examples in my 21 Hats column today.

21 Hats Column