AmiSight 11/14: Acquired to Acquirer: How This Entrepreneur Grew Her Business through an Acquisition
In today’s podcast, Lynn talks to Cassandra Bailey, the founder, president, and CEO of Slice Communications. She tells us how she made the transition from employee to employer when social media was just emerging about 15 years ago.
“I had been doing media relations, and I recognized that social media was going to be this new emerging way for companies to interact with people,” she said. “So, Slice was founded on that point of view—that media relations and social media really should work hand in hand.”
The main topics of today's episode will be:
How Cassandra has learned valuable lessons about business management and leadership through serving on various boards.
The importance of mentorships and internships and how they can boost your business.
How Cassandra melded the cultures of her company with the business she acquired, and reinvented the company values together.
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