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  • Writer's pictureAmi Kassar

AmiSight 11/18: Plant Your Flag on Firm Ground

That flag flying over the courthouse

This means certain things are set in stone

Who we are, what we’ll do…

… And what we won’t.

Written to address the troubling social issues of the times, Bruce Springsteen's "Long Way Home'' could also serve as a concise mission statement for an increasing number of companies that have embraced the concept of values alignment.

As detailed in the November-December magazine edition of Harvard Business Review, "Defining Your Organization’s Values", the authors, through dozens of studies, discovered that the best companies seek to match the values of employees by successfully and sincerely addressing questions such as "What do we stand for?" and "What binds us to one another and the community?" develop a more satisfied workforce, more loyal to each other, and more dedicated to the employer as well. We have built a culture like this at MultiFunding where decisions like the one I made last week to resign my column at Inc. are non-negotiable.

The reverse also holds. Companies that struggle with those identity answers -- or issue empty platitudes in place of policy -- invite and feed doubt, cynicism, and job exits among employees. The study found that chief operating officers whose values aligned with the companies were likelier to stay put. For those with low values alignment, a salary increase

of 40 percent was needed to keep them from seeking a new job – with more like values.

Who we are, what we'll do, and what we won't… Sounds so right. So why do so many companies – including brands like Disney, Netflix, and Twitter – get it so wrong?

Here’s the article:

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