AmiSight 12/3: Master the Art of Long Sales Cycles for Success
- Ami Kassar
- Dec 3, 2024
- 1 min read
In this week's edition of the AmiSights Podcast, we talk to Richard Walton, founder of Outsell Sales, a company specializing in helping B2B businesses succeed with outbound sales development. Richard shares why he champions traditional marketing activities over relying solely on online networking.
"The traditional marketing back in the ’80s was all about meeting people, shaking people's hands, and then somehow we got lazy…technology made us lazy,” he said. “I help our clients go back to the ’80s, and I help them embrace more traditional marketing activities and to use technology to be very successful."
The main topics of today's episode will be:
How business people, especially in sales, need a broad suite of approaches to keep customers interested.
How selling is more about putting yourself forward as a partner rather than just a supplier.
How writing helps entrepreneurs collect their thoughts and think more clearly.
Catch this week's podcast on Spotify, Apple Podcast, Google Podcasts, Pocket Casts, RadioPublic, and Copy RSS.
You can also watch the full episode on the AmiSights YouTube Channel. Get a sneak peek every Monday, and watch the full episode on Tuesdays!
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