• Ami Kassar

AmiSight 2/3: What is Entrepreneurial Brain Freeze?

Back in 2015, I wrote an article about entrepreneurial brain freeze. Here is the basic idea: you think you need more money than you do to get to the next level. So an entrepreneur gets frozen trying to raise funds to reach a "big goal" rather than breaking it down in smaller chunks and hitting milestones along the way.

If you are stuck in the fundraising process, there is almost always an alternative path to go about your work. You probably don't need nearly as much money as you think you do to get to the next level. So throw your assumptions out the window, and recast. If you think you need $2 Million as an example and are stuck trying to raise it, ask yourself the question of what you could accomplish with $200K. The answer might surprise you.

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