AmiSight 3/10: Sometimes the Best Thing to Do With Money Is… Nothing

An entrepreneur I know recently went through a serious cash crunch. Fortunately, he secured a $150K SBA 7(a) loan to help stabilize the business.

Now that he’s through the tight spot, he asked an interesting question: What should I invest the money in?

Like many entrepreneurs, his instinct was to start something new.

But the truth is, the business doesn’t need a new project. It needs more sales. And he’s still the best salesperson in the company.

So instead of deploying the money into something new, the smartest move may be to hold tight, preserve liquidity, and focus on what will actually move the needle.

Sometimes capital isn’t meant to be spent right away.

Sometimes it’s there to buy you time to focus on what matters most.

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