AmiSight 4/7: Loyalty Shake-Up: Delta Lures Southwest Flyers with Perks

Delta Air Lines knows a good opportunity when it sees one. In response to Southwest Airlines' decision to eliminate its popular Bags Fly Free policy, Delta is offering a status match challenge to Southwest's higher-tier frequent flyers, Inc. reports.

Earlier this year, Southwest announced that, starting May 28, it will begin charging for checked bags on flights booked on or after this date—ending one of its most beloved policies. While checked bag fees generated $5.5 billion in revenue for airlines last year, Southwest built its reputation as a customer-friendly alternative to the competition.

Now that Southwest is aligning more with its rivals, Delta is seizing the moment to highlight its overall experience. By offering perks to Southwest’s elite members—who may feel alienated by the new baggage fees—Delta is giving them a reason to compare and reconsider their loyalty.

Webinars of the Week: Navigate Global Trade, Strengthen Your Business, and Explore Acquisitions

Join us for a powerful lineup of webinars this week designed to help you think strategically and act boldly.

Tuesday, April 8 | 11:00 AM – 12:00 PM ET

Tariffs on China: Is Southeast Asia the Answer? with Andy Tai

This session will feature Andy Tai, an expert in global trade and supply chain strategy. He’ll dive into the effects of these tariffs and explore alternatives like Vietnam, Thailand, and Malaysia.

Wednesday, April 9 | 2:00 – 3:00 PM ET

Market Proof Your Business: 7 Ways to Protect & Grow with Colin Bowman

Learn practical strategies to safeguard your business and uncover growth opportunities—even in unpredictable markets.

Thursday, April 10 | 12:00 – 12:30 PM ET

Acquisitions Uncovered: Buying a Business with Ami Kassar

Get a quick, high-impact overview of what to know (and what to avoid) when buying a business.