AmiSight 5/6: Telling It Differently: A Media Veteran’s Take on PR That Works
- Ami Kassar
- May 6
- 1 min read
In this week's edition of the AmiSights Podcast, we talk to Jeff Crilley, CEO of Real News Public Relations and host of The Jeff Crilley Show. He explains how his 25 years in broadcast journalism helped him disrupt the traditional PR model.
“There are New York PR firms that have really close relationships with Good Morning America and those Wall Street Journal reporters. But here in Dallas, I've yet to meet a PR firm that guarantees anything. They promise a lot. But we get refugees on me from other PR firms that are just, it's like Bugs Bunny's steam coming out of their ears. They're mad because nothing happened at all.”
The main topics of today's episode will be:
How providing a daily tip sheet has built trust between Crilley and his clients and journalists.
How cutting out the middleman by providing journalists with a source’s direct contact has simplified the PR process.
How the future of PR is based on people telling their own stories rather than relying on news outlets to do it.
Catch this week's podcast on Spotify, Apple Podcast, Google Podcasts, Pocket Casts, RadioPublic, and Copy RSS.
You can also watch the full episode on the AmiSights YouTube Channel. Get a sneak peek every Monday, and watch the full episode on Tuesdays!
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