AmiSight 6/11: Meta’s AI Revolution: Transforming How Brands Create Ads

Mega social media company Meta makes a vast majority of its money from advertising – it brought in more than 97% of its total revenue in 2024, in fact.

Meta CEO Mark Zuckerberg’s grand vision for the company is to enable brands to fully create and target ads using artificial intelligence by the end of next year, he Wall Street Journal reports.

Meta’s ad platform already offers some AI tools that can generate variations of existing ads and make minor changes to them before targeting the ads to users on Facebook and Instagram.

Now, the company aims to help brands create advertising concepts from scratch, which could be a big win to small and midsize businesses, which represent most of the advertisers on Meta’s platforms and often lack big budgets for ad creation.

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