In this week's edition of the AmiSights Podcast, we talk to Peter Winick, founder and CEO of Thought Leadership Leverage, a company that helps thought leaders, authors, consultants, and speakers monetize and scale their content and products. Despite their backgrounds or professions, thought leaders all have several traits in common.
“The problem with a lot of thought leaders is that it's the curse of the expert. They're so good at what they do, and some of them are literally the best in the world, that they've lost the beginner's mindset in other things. So when you start to make changes and move the business in different directions, it's like, uh-oh, I might not be the greatest at that. Like no, you might not, but that's okay.”
The main topics of today's episode will be:
How thought leadership is the most cost-effective way to elevate your brand and acquire new clients in different spaces
Why setting a strategy in place is the top priority in developing a thought leadership plan.
How building a strong referral network helps all facets of a business.
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