AmiSight 8/20: The Question Every Business Should Ask Itself

One thing I’ve noticed about entrepreneurs is that we’re often at our best in a crisis. When something goes wrong, we tend to get very focused very quickly. We make the tough decisions, have the uncomfortable conversations, and stop worrying about the things that don’t really matter.

I’ve certainly seen this in myself. What I’ve been thinking about lately is why it so often takes a crisis to create that kind of urgency. I’ve had risks in my own business that were sitting there in plain sight for months, sometimes years, and I knew I needed to address them. But when things are going well, it’s very easy to tell yourself you’ll get to it. Then something happens, the risk becomes real, and suddenly it moves to the top of the list.

I spend a lot of time talking with entrepreneurs about growth—revenue, hiring, financing, acquisitions, and new opportunities. Those are obviously important conversations. But lately I’ve found myself asking a different question, including about my own business: What could bring this business to its knees? Head over to my 21Hats column to continue reading.

Subscribe Today!