AmiSight 8/25: McDonald’s Responds to Customers’ Shock Over Rising Prices

Ami Kassar
Aug 25
1 min read

When it comes to being affordable, the buck stops at McDonald’s. After losing customers who were sticker-shocked by rising prices, the fast food burger chain is lowering the cost of its combo meals.

The Wall Street Journal reports that McDonald’s and its U.S. franchisees agreed to keep the cost of eight popular combo meals 15% below the sum of the individual items’ prices. The chain also will run $5 breakfast and $8 Big Mac and McNugget combo-meal specials later this year, marketing them as Extra Value Meals.

The move is part of McDonald’s effort to restore its reputation of being affordable after Big Mac meals rose to $18 in some places. Like other restaurants, fast-food chains have been struggling to attract customers worn down by inflation. Traffic is down 2.7% for fast-food eateries so far this year.