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  • Writer's pictureAmi Kassar

AmiSight 2/28: Unlock Your Digital Marketing Potential with Scott Empringham's 8-Step Framework

Updated: Apr 10, 2023

In today’s podcast, I sat down with Scott Empringham, CEO and Owner of Empringham Media. We talked about what an entrepreneur should know about embracing A.I. technology and how to explode their business in 90 days or less with his 8-step social media framework workshop.

Much has changed in the marketing world over the past 20 years, and Scott has seen it all, including almost losing everything a couple of years ago when two of his largest clients went out of business.

He picked up the pieces quickly and started over using his own 8-step framework, and now he is busier than ever teaching his clients how to win using digital marketing.

“It was a horrible thing I went through, but the best thing I went through to help small businesses and rebuild my own business,” he said. “I shifted my focus from big car companies to working with small businesses.”

He explains the process he takes businesses through to build and maintain their marketing strategy.

The first question that needs to be asked is, "who is my ideal customer, and what problems can I solve for them?"

He also discusses how to use AI intelligently and shares his favorite success story, which involves a mom-and-pop restaurant that adapted and thrived during the pandemic.

Click here to listen to Scott’s success story on this week’s AmiSights podcast episode.

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