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Writer's pictureAmi Kassar

AmiSight 11/19: Building a Timeless Brand: Storytelling Techniques for Lasting Success

In this week's episode of the AmiSights Podcast, we speak with ⁠Nir Zavaro⁠, founder and CEO of Streetwise, a marketing company based in Tel Aviv, Israel. Nir, also an author, shares the inspiration behind the eye-opening title of his latest book, F*ck the Slides: Creating a Winning Pitch Using Storytelling Techniques.


“I thought I can bring something new to that industry. And that's when I started my consulting company. And I started to fix businesses like that. And within 2 or 3 years, I became one of the top 5 in the country. So, take the bad things, learn from them, and understand that most of the time people will do roughly the same thing because that's how they got used to doing it. That's how the industry is."


The main topics of today's episode will be:

  • How going through a failed business venture gave Nir the experience to start his own consulting company.

  • How selling an experience, or an emotion, will make a business more successful than just the product itself.

  • How building a successful brand is dependent on unique storytelling techniques. 



Catch this week's podcast on SpotifyApple PodcastGoogle PodcastsPocket CastsRadioPublic, and Copy RSS.


You can also watch the full episode on the AmiSights YouTube Channel. Get a sneak peek every Monday, and watch the full episode on Tuesdays!

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