AmiSight 12/18: Is Manifestation Just Woo-Woo?
- Ami Kassar
- 7 days ago
- 1 min read
As the year comes to a close, I’ve been thinking about the unexpected lessons that shaped my work—and my company—over the past 12 months. Near the top of the list is something I never imagined I’d say publicly, let alone write a column about: manifestation.
For years, I listened to my friends speak about manifestation. If I visualize what I want, they’d say, the universe will deliver it. To me, manifestation always felt like peak woo-woo—an excuse to wish for outcomes instead of doing the work required to achieve them. I’m an entrepreneur. I’ve built a business. I believe in numbers, decisions, effort, and execution. If I want something to happen, I don’t manifest it. I get to work.
I also believed manifestation, at least as it’s commonly framed, gave too much credit to wishful thinking and not enough to the grinding, often painful work that actually produces results. Entrepreneurs don’t manifest payroll. We don’t manifest product-market fit. We don’t manifest cash flow. We earn it—usually the hard way. But at some point this year, something shifted for me. Head over to my 21Hats column to continue reading.
Comments