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  • Writer's pictureAmi Kassar

AmiSight 2/27: Avoiding Brand Graveyards: The Key to Cultivating Irrational Loyalty

In this week's edition of the AmiSights Podcast, we talk to Deb Gabor, founder and CEO of Sol Marketing, a strategy-led marketing firm. Deb talks to us about cultivating your human authority to create irrational loyalty.


“I'm in the business of creating the condition that I call irrational loyalty – when people are so indelibly bonded to a brand, they feel like they were cheating on it if they were to choose an alternative,” she explains. “Brands that create that condition of irrational loyalty scale more rapidly, more profitably, and are more focused. But the most important thing is that they earn on average – and this is just a mean – 40% more revenue than companies that don't.” 


The main topics of today's episode will be:

  • How brand relationships are something that exist for any kind of business, no matter the size or the scope.

  • Why authority and servant leadership are indelibly linked.

  • How giving away services with the sole purpose of helping other people and uplifting them will build your customer base and bottom line.



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