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  • Writer's pictureAmi Kassar

AmiSight 3/12: Pivoting with Purpose: How One Entrepreneur Found Success in Marketing after Franchising

In this week's edition of the AmiSights Podcast, we talk to Laura Meyer, CEO and founder of JoyBrand Creative, which leverages the power of emotional intelligence and AI technology to supercharge growth initiatives. She explains how she had to pivot and start over seven years ago after shutting down her once-successful photography business.


“When you go through something like that, you learn so much that you can create something new, and you have to believe in your ability,” she said. “I think we can always reinvent ourselves. We have that ability and that permission to create something new from the ashes of maybe something that didn't work out.”


The main topics of today's episode will be:

  • Why franchising is risky not only for the franchisor but for the people they are selling to.

  • How being a business minimalist with low overhead can create a large margin of profit and time. 

  • Why having the proper mindset is much more important in running a business than just having a strong skill set. 



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