AmiSight 3/30: SEO Isn’t Dead—It’s Being Rewritten by AI

Ami Kassar
3 hours ago
1 min read

Search is shifting from keywords to conversations.

According to a recent Wall Street Journal article, AI tools like ChatGPT don’t just rank websites—they pull from what people are saying about you across Reddit, reviews, and forums. Your digital reputation is now your visibility. Old SEO still matters, but it’s no longer enough.

Winning now means:

• Being talked about (not just optimized)

• Providing clear, contextual content

• Earning trust across the web

The hard part? You can’t game this. And it changes constantly.