AmiSight 4/2: It Started in Chaos. It Became a Habit.
- Ami Kassar
- 1 day ago
- 1 min read
AmiSights started in the middle of the chaos. During the pandemic, every day brought new PPP rules, new questions, and a lot of confusion. Business owners needed clarity—and fast—so we started writing. It wasn’t a strategy or a brand at the time. It was simply a way to keep our community informed and cut through the noise.
When PPP faded, the writing didn’t. What began as real-time updates evolved into something broader—reflections on financing, leadership, growth, and the realities of running a business. The audience grew, the conversations deepened, and AmiSights became more than a moment—it became a habit.
Today, it’s still simple., Short, real, and grounded in what we’re seeing every day. No big production, no grand plan—just showing up consistently and sharing what we’re learning along the way.
In many ways, it’s a labor of love. A way to stay connected to this community and to keep learning alongside it. If it helps you think a little differently, make a better decision, or just feel a little less alone in on the journey, then it’s doing exactly what it was meant to do.
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