AmiSight 4/3: When Your Business Is Fine, but the World Isn’t

I feel like I’m living in two different realities right now. At MultiFunding, things are working. Our pipeline is strong. Clients are moving forward. We’re growing. It feels like business as usual. And then I look up, and the world feels anything but normal.

Friends in Israel have been running to bomb shelters. Team members in the Philippines are preparing for potential disruptions due to energy shortages. People I know in different parts of the world are suddenly thinking about safety in ways they never had to before. Even here in the U.S., things feel more fragile than they should. So, which reality are you supposed to run your business in?

I read a recent piece about the potential economic impact of the Iran conflict that actually made sense to me. It said that within 90 days, one of two things will happen: oil will be $40 a barrel, and the global economy will be booming, or oil will be $200 a barrel, and we’ll be in a deep recession. That’s it. Binary. And anyone who tells you they know which way it’s going is kidding themselves. That framing stuck with me because it highlights the uncertainty and the need for a clear approach. If the outcomes are so extreme and unpredictable, how should you lead your business? Head over to my 21Hats column to continue reading.