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  • Writer's pictureAmi Kassar

AmiSight 5/7: Small Team, Big Impact: Marketing Strategies That Work

In this week's edition of the AmiSights Podcast, we talk to Sarah Noel Block, founder of Tiny Marketing, where she helps small businesses with everything from core content, podcasts, and videos to partnerships and social media presence. She explained how freelancing for years while working prepared her to make the leap into entrepreneurship. 

“Start building your personal brand early, so it's easy for people to say ‘yes,’” she said. “If you have been on LinkedIn or you have a podcast that is showcasing your expertise all the time, it's so much easier for people to say ‘yes’; you've built that trust ahead of time."

The main topics of today's episode will be:

  • How she planned for six months before leaving her corporate job by setting up contracts to match her salary and beta testing on LinkedIn. 

  • How she balances her business and personal life by blocking time for work on her calendar and sticking to it.   

  • How she restructured her business to be able to do client work herself. 

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