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Writer's pictureAmi Kassar

AmiSight 7/23: The Future of Freelancing: Building a Sustainable Company in the Creative Space

In this week's edition of the AmiSights Podcast, we talk to Bradley Baer⁠, founder and CEO of ⁠Crafted Action, an innovation consultancy that enables organizations to create impactful and seamless visitor experiences, both onsite and online. He began his career as an architect but soon realized his business acumen, which led him to become an entrepreneur.


“There's not a lot of those folks that are incredibly creative, but also business minded,” he said. “So, my career has kind of been a back and forth of ‘how do I be really creative, but how do I make something that actually is a business that I can be really proud of, as well.’”


The main topics of today's episode will be:

  • How having successful side hustles made Brad more comfortable to venture out and start his own business.

  • How what he learned from his previous job of 10 years put him in a good position to jump into the entrepreneurial journey.

  • How taking a dip in profit by hiring the right employees now will pay off in the long-term.  

Catch this week's podcast on SpotifyApple PodcastGoogle PodcastsPocket CastsRadioPublic, and Copy RSS.


You can also watch the full episode on the AmiSights YouTube Channel. Get a sneak peek every Monday, and watch the full episode on Tuesdays!

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