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  • Writer's pictureAmi Kassar

AmiSight 12/21: Sharing a Secret Weapon to Launch a Best Seller

Today I sat down with New York Times bestselling author of two novels and six non-fiction books, Anna David. She’s been published in the New York Times, Time, LA Times, Vanity Fair, Playboy, Vice, Cosmo, The Huffington Post, Buzzfeed, and Salon. She has appeared repeatedly on Today, The Talk, and Good Morning America. Her company, Legacy LaunchPad, writes and publishes books for thought leaders. They start by partnering a writer with a client, usually, 8-figure entrepreneurs, and that writer extracts their story. Legacy LaunchPad can also introduce clients to producers, host a premier, do the audiobook and employ innovative marketing strategies. While it is expensive, the goal is to have clients make back 10x what they pay. Anna says that you have to ask yourself: “How much is a client for my company worth? And how many clients can I get over the lifetime of this book?” to determine if it is right for you.

Anna believes that a successful entrepreneur should be writing a book for two reasons: a service and a calling card. The book should be equally for the people who cannot afford your assistance, and you are teaching them how to employ them (Not as well as you can do it, of course, but they could get by) and for the people who read your book and say “I want this, but I don't want to do it so I’ll hire you.”

What are Anna's three most important tips if you're writing a book? First, know the audience you're directing it to; if it’s for everyone, it’s for no one. Keep promoting your book for at least a year, and book descriptions are way more important than you may think.

Listen Here for Anna’s Full Story:

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