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  • Writer's pictureAmi Kassar

AmiSight 2/6: Passion Pays Off: Small Business Triumph Through Niche Strategies

In this week's edition of the AmiSights Podcast, we talk to Matthew Pollard, founder of Rapid Growth® Coach, and author of “The Introverts Edge,” a book laying out the steps on how a shy and quiet person can outsell anyone without changing their personality. 


“What makes me tick right now is helping people realize that introverts aren't second-class citizens; their path to success is just different to that of an extrovert,” he says. “The biggest fake news you've ever heard is that introverts have to have a gift of gab to be successful. They just need to lean into their natural gifts and plan and prepare.” 


The main topics of today's episode will be:

  • Why entrepreneurs should build their businesses ready to sell from day one. 

  • How to differentiate yourself and niche down to actually get paid what you're worth.

  • How learning how to be more engaging on camera during COVID helped Matthew be a better public speaker. 

You can also listen to this week's podcast on SpotifyApple PodcastGoogle PodcastsPocket CastsRadioPublic, and Copy RSS.


Subscribe to the AmiSights YouTube Channel to catch a sneak peak of our weekly episodes every Monday and watch the full episode on Tuesdays!

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