AmiSight 2/6: Passion Pays Off: Small Business Triumph Through Niche Strategies

In this week's edition of the AmiSights Podcast, we talk to Matthew Pollard, founder of Rapid Growth® Coach, and author of “The Introverts Edge,” a book laying out the steps on how a shy and quiet person can outsell anyone without changing their personality. 

“What makes me tick right now is helping people realize that introverts aren't second-class citizens; their path to success is just different to that of an extrovert,” he says. “The biggest fake news you've ever heard is that introverts have to have a gift of gab to be successful. They just need to lean into their natural gifts and plan and prepare.” 

The main topics of today's episode will be:

• Why entrepreneurs should build their businesses ready to sell from day one. 

• How to differentiate yourself and niche down to actually get paid what you're worth.

• How learning how to be more engaging on camera during COVID helped Matthew be a better public speaker. 

You can also listen to this week's podcast on Spotify, Apple Podcast, Google Podcasts, Pocket Casts, RadioPublic, and Copy RSS.

Subscribe to the AmiSights YouTube Channel to catch a sneak peak of our weekly episodes every Monday and watch the full episode on Tuesdays!