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  • Writer's pictureAmi Kassar

AmiSight 4/14: What Is a Covid Hangover?

I heard a new saying yesterday: A Covid Hangover!! What does it mean? A Covid Hangover describes a company with rapid and exponential growth during Covid. Now that consumer behavior is returning to the new "normal" (whatever that is), their business is returning to pre Covid levels. They are trying to recover from the craziness of the last two years.

The phrase is just another reminder of the Covid dominoes all around us. It will take a long time for the world and each of our companies to find a new equilibrium.

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