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  • Writer's pictureAmi Kassar

AmiSight 4/6: “Lifestyle Business” Should Not Be a Dirty Phrase

When I was speaking with a friend yesterday, an old phrase came up that I haven’t heard in a long time : “Oh yeah, those are lifestyle businesses.” The word is used to refer to businesses that aren’t growing quickly, or raising multiple rounds of capital.

I can’t stand the phrase. It has a negative connotation. Perhaps “lifestyle businesses” should be referred to as builders and “other entrepreneurs” should be referred to as flippers.

How quickly you want to build your business and how much risk you want to take in the process should be a personal decision with no judgment involved. Want to learn more – join us for an on-line discussion today at noon EST.

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