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  • Ami Kassar

AmiSight 5/26: What is the Best Way to Describe Building a Company?

I have often coached people that building a company is more like running a marathon than a sprint. The more I think about it, though, a marathon is not a great description. While I have never run a marathon (the thought of it is frightening 😊), I imagine running a marathon is a reasonably steady experience. A marathon runner has to keep a steady pace.


In reality, building a company is more like a triathlon. There will be different terrains and various terrains and environments. You will have ups and downs and highs and lows. You might stop and vomit once or twice along the way 😊

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