AmiSight 8/18: The Great Pour-Out: Alcohol’s Decline in Modern America

Ami Kassar
4 days ago
1 min read

Alcohol consumption is on the decline in the United States. In fact, according to a new Gallup poll, the number of Americans who drink alcohol is down to 54% – the lowest since the organization began tracking drinking behavior in 1939. To top it off, a record-high 53% of Americans — particularly young adults — now say it's harmful, compared with just 28% a decade ago.

Here are some top perspectives from LinkedIn:

Jaclyn McMillan, Business Development Manager at INSPYR Solutions, can relate to the shift, as she stopped drinking four years ago. As well as being “healthier and happier” than ever, she points out the financial benefit – the average American drinker spends $1,200/year on alcohol.

Chief Strategy and Innovation Officer Stuart Greif wonders about the impact this will have on hospitality businesses where margins on alcoholic beverages have been a critical and essential profit center for restaurants and bars.

Brian Penrod, VP, Marketing & Communications at Gloria's Latin Cuisine in Dallas, believes it’s time for more restaurants to provide options for craft "Zero Proof" drinks or "Mocktails.”