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  • Writer's pictureAmi Kassar

AmiSight 9/28: Is the Change Temporary or Permanent?

Most businesses, especially during the first few years, live from check to check and street fight to street fight as they figure out their model, stabilize, and get cash flow positive and profitable. As I reflect on those days in my business, my PTSD returns. Most startups go through these kinds of traumas. Some survive, and sadly, some don't.


In my 21 Hats column today, I talk about businesses that survive those startup traumas and reach the stage where they are cruising and making money—until something changes, often quickly and dramatically. Deciding how to handle these situations is demanding. It requires understanding the cause of the change and what it might take to resolve it, if possible.


If you are interested, you can read the column here.


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