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  • Writer's pictureAmi Kassar

AmiSight 2/10: How a Potential Recession Affects the Color of Our Hair

Updated: Apr 10, 2023

If it seems like there are more brunettes than blondes lately, it’s not just your imagination. As costs for necessities such as food and gas continue to rise, luxuries such as hair coloring have taken a back seat.

A Business Insider article explains the concept of what some TikTokers have termed "recession brunette." For non-natural blondes, getting that sun-kissed look is expensive and often time-consuming. And like everything else, the cost of hair care is going up, causing some to forgo the color treatments.

This isn't the first time an economic downturn has altered the way we look. For example, after the housing crash in the late 2000s, ombre – a hairstyle featuring dark roots and lighter ends – became more popular due to its lower cost and flexibility.

With increased inflation and a looming recession, get used to seeing more solid darker hair colors without the streaky highlights that can cost upwards of $1,000 a year to maintain.

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