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  • Ami Kassar

Is Marcus Lemonis a False Prophet?

Forbes ran an article this week about 50 small business owners who are suing Marcus Lemonis and MSNBC. They contend that Lemonis and MSNBC use the show "The Prophet" as a guise to defraud and ruin small businesses.

While the courts will finally speak to the outcome of the litigation, there is an important lesson here not to always judge a book by its cover. While this rule can apply to all parts of life, I often see it in the small business and entrepreneurship world.

Companies and individuals love to present their brands as the "hero" of small businesses. It' a great marketing message that pulls on people's emotions. But sometimes, you have to dig a little deeper and find out precisely what they are marketing and who they are. I promise you; it's often not "as advertised."

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