In today’s podcast, we talk to Wendy Lieber, Co-Founder and CEO of ContentBacon, a subscription-based company that works with companies to help tell their story through all different types of tasty custom content. She explains how her company’s niche is content storytelling.
"The best customers for us are companies that know who they are, know who they're trying to target, and utilize us to help tell that story in a compelling way," she explains. "I'm a big believer that most companies, if not all, usually have a very compelling story to tell. They're just usually doing it poorly or not at all. And we help solve that problem."
The main topics of today's episode will be:
How the subscription content model results in outsourced marketing for clients.
How clients measure the effectiveness of her company’s services, and whether or not everything has to be measured in order to be effective.
How to use AI tools to be more effective and efficient, rather than replacing creativity.
The story behind the name ContentBacon.