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AmiSights
Your Daily Dose of Business Financing Insight
Start your day here and let AmiSights keep your entrepreneurial flame lit.
Welcome to AmiSights, where business strategist, Ami Kassar of MultiFunding writes his daily blog. Ami shares insights about business growth, sustainability, financing market trends, inspirational messages and a little humor mixed with a dose of humility.


AmiSight 6/22: Personalization Is Beating Scale
Yelp's latest Fastest Growing Brands report produced a surprising winner: 7 Brew, a drive-thru coffee chain that most Americans have never heard of, topped the list with a 244% increase in consumer interest. Other fast growers included Smoothie King, Bojangles, Wingstop, and Paris Baguette. The bigger story isn't coffee. It's personalization. Yelp found that the fastest-growing brands are winning because they give customers more control over their experience—whether that's th
Ami Kassar
1 min read


AmiSight 6/19: Respect Isn’t Earned by a Title
"Make it a habit to respect people without knowing their qualifications, title, or position." Respect should never be reserved for those with impressive titles or accomplishments. Every person deserves to be treated with kindness, dignity, and consideration, regardless of their role or status. When we choose to respect others before knowing what they do, we show character, build stronger relationships, and create a more positive environment for everyone around us. Respect isn
Ami Kassar
1 min read


AmiSight 6/18: The Offsite We Didn’t Expect
As I’ve written before, we’ve become an increasingly virtual company. Our team is spread across the United States, and now includes employees in the Philippines in collaboration with Doxa Talent. There are many advantages to this model, but it also presents challenges. Building culture is harder when most interactions happen through computer screens. That’s why we get together twice a year — to learn, collaborate, and have some fun. These gatherings matter because relationshi
Ami Kassar
1 min read


AmiSight 6/17: The Business of Sports Is Testing Its Fans
Sports became great because they were one of the few things everyone could enjoy together. But somewhere along the way, leagues started treating fans less like communities and more like revenue streams. Today, following your favorite team often means juggling multiple streaming subscriptions, while attending a big game can cost thousands of dollars. Stadiums are increasingly being built around luxury suites and premium experiences rather than everyday fans. As a recent Busine
Ami Kassar
1 min read


AmiSight 6/16: He Lost 90% of His Revenue Overnight. Then Rebuilt Bigger Than Ever.
In this special edition of the AmiSights Podcast, Francis Miller joins Lynn Ozer and I for a conversation with his client, Jack Korbutov, founder of The Art of Medicine. From losing 90% of his company's revenue overnight when insurance companies stopped covering compounded medications, to rebuilding from the ground up, earning licenses in all 50 states, and expanding into a 9,000-square-foot facility, Jack's entrepreneurial journey is a powerful lesson in resilience, adaptabi
Ami Kassar
1 min read


AmiSight 6/15: The Real Lesson from the Strait of Hormuz Crisis
The closure of the Strait of Hormuz wasn't just an energy story, it was a reminder that in today's world, leverage often beats strength. A recent Wall Street Journal article highlighted the broader implications of the disruption. Iran demonstrated that a country doesn't need the largest military or economy to create global disruption. By controlling a critical chokepoint, it was able to impact energy markets, supply chains, and economic confidence worldwide. We've seen this p
Ami Kassar
1 min read


AmiSight 6/12: If You Can't Overthink the Worst, Why Can't You Overthink the Best?
We tend to always think about what could go wrong. Whether it is before a big meeting or a difficult conversation, we anticipate conflict. Before taking a risk, we imagine every possible obstacle waiting around the corner. Before that next moment of overthinking, ask yourself: If your mind is capable of creating detailed stories about the worst-case scenario, why can't it create equally detailed stories about the best-case scenario? What if the meeting goes better than expect
Ami Kassar
1 min read


AmiSight 6/11: 68.75% Female: One of MultiFunding's Greatest Strengths
One of the things I'm most proud of at MultiFunding is that 68.75% of our team is female. I consider that one of our superpowers. Over the years, I've found that strong, intelligent women bring an important balance to any organization. They help keep us grounded, ask thoughtful questions, challenge conventional thinking, and often see risks and opportunities that others miss. The success of any company comes down to the quality of its people, and we are fortunate to have an i
Ami Kassar
1 min read


AmiSight 6/10: When Someone Thinks They're Smarter Than the Rules
Every once in a while, I get on a call with a prospective client and within minutes I know it's not going anywhere. They're not looking for advice. They're looking for someone to tell them how to get around SBA rules. The funny thing is they almost always think they're the smartest person in the room. It took me years to recognize this pattern. Today, my goal is simple: politely end the call and move on. Life is too short to spend time with people trying to outsmart a system
Ami Kassar
1 min read
Contact Us
Thanks for your interest in AmiSights, Powered by MultiFunding - feel free to reach out any time. We will get back to you soon!
75 E. Butler Avenue
Ambler, PA 19002
800-276-0690

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